Apple and Samsung Sales Management †MyAssignmenthelp.com

Question: Discuss about the Apple and Samsung Sales Management. Answer: Apple and Samsung are two of the market leader companies in the smartphone market. Apple specializes on computers and phones designs and software while Samsung venture is in a variety of electronic products such as phones, refrigerators, washing machines, computers etc. Samsung has introduced ten times as many phones as Apple Company. In the recent past apple has been producing brands that outdo the monopoly that Samsung has been enjoying in the market. Samsung is good in learning from their competitors while apple learns from their customers. Apple Company has more than 400 stores in the world. Samsung has adopted the strategy of partnering with retailers to make their sales. This has seen Samsung make many successive sales in most parts of the world. The Apple Company has been viewed as a leading smartphone technology company. Its crown has been vied by many producers. Apple introduced features that are very useful for customers with small fingers and short hand. Samsung sales have been greatly boosted by the success of the note and galaxy series phones introduced in the market. Though Apple is an American based company and Samsung is a South Korean company, they have recorded high number of sales all over the world. Apple records the highest sales in USA but Samsung records a higher number all over the world Samsung and apple companies have invested heavily in research to develop the most appropriate modern technology. This has been boosted by the partnership with other companies. The two companies have placed the quality of their products in the front line making their product outdo other companies products. These companies are constantly conveying and modifying their product to capture the customer attention in the smartphone market. References Tang, L. C. (2009). U.S. Patent No. D589,375. Washington, DC: U.S. Patent and Trademark Office. Katz, J. E., Aakhus, M. (Eds.). (2002). Perpetual contact: Mobile communication, private talk, public performance. Cambridge University Press. https://www.google.com/amp/s/amp.businessinsider.com/samsung-vs-apple-galaxy-iphone-smartphone-revenue-chart-2017-2 https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp https://dsim.in/blog/2017/01/28/case-study-apple-vs-samsung-a-battle-of-marketing-relevancy/